Monthly Archives: September 2011
New Dimensions in Consumer Trust
Consumers trust advertisers and advertising* to varying degrees. What creates (or dissipates) trust in advertisers and advertising is complex and mysterious. It may be … More
DoubleVerify at OMMA Global New York: Connecting with Our Industry Right in Our Backyard
As September draws to a close, the DoubleVerify events calendar is busier than ever. The next item up on our agenda is OMMA Global New … More
DoubleVerify is UK Bound for ad:tech London 2011
DoubleVerify is crossing the Atlantic to join the online marketing and advertising community as a sponsor of ad:tech London 2011 from September 21-22 in Olympia’s … More
Carrots or Sticks?
There are many reasons to adopt the Digital Advertising Alliance’s Self Regulatory Principles for Online Behavioral Advertising. Until now, they have mostly been sticks – stave-off … More
We’ve Been Named a World Economic Forum 2012 Technology Pioneer!
And the great news just keeps coming. Right off the heels of our recent funding announcement, DoubleVerify has just been named a 2012 World Economic … More
