Amidst a whopping six events in just the first 10 days of November, today marks a particularly busy stretch on the DoubleVerify agenda as our representatives will be attending two separate conferences all in a day’s work. Fortunately, our team will not need to travel very far as both the IAB Ad Operations Summit and OMMA Display are taking place right in our main office’s backyard here in Manhattan. Both events will feature some of the market’s most influential thought leaders and offer an opportunity for DoubleVerify to make inroads with major players from publishers, to advertisers, to tech mavens changing the face of the industry.
Representing DoubleVerify at our company table at the IAB Ad Operations Summit will be SVP of Partnerships and Business Development, Eoin Townsend. Eoin will be met with some focused conversation on the dramatic changes taking place in marketing operations and how the industry is improving the ability to deliver profitability in interactive advertising. He is eager to share his views on the important role of continuous media verification in creating brand safe marketing messages in an environment characterized by increased transparency and accountability. Eoin will join fellow executives in exploring standards for metrics and advertising currency, addressing the problems of ad efficiency and scale, the real value of verification to the marketplace, the challenges of seamless campaign management, and solving creative messaging issues.
While Eoin is busy at the Crowne Plaza Hotel for the IAB Ad Operations Summit, our VP of Business Development Mark Pearlstein and VP of National Sales Paul Audino will be at OMMA Display at Midtown East’s Sentry Centers. The goal of the OMMA Display conference is to fully explore how the rapid growth of the market for display advertising has made it the online industry’s new pace-setter. Mark and Paul will help address the hot-button questions being raised throughout the industry including: Does the highly-automated nature of media buying threaten the human element of marketing?, Is audience targeting really just an elaborate direct response vehicle that is unlikely to unlock real branding budgets? and Are new digital creative formats achieving the necessary scale and effectiveness to draw traditional media dollars online? Our team plans to work with other attendees to help provide clarity to these issues and offer some insight into how the work of DoubleVerify helps optimize ad campaigns while bolstering trust to drive the entire industry forward.