I am pleased to announce the most recent addition to the DoubleVerify team, our new Chief Operating Officer Matt McLaughlin. Matt brings years of experience to our organization and his extensive background in product and revenue development will help elevate DoubleVerify’s position in the online advertising marketplace. His role on our leadership team will be to drive, develop, and implement product and operational plans for DoubleVerify as we help our clients get the most out of their online media campaigns.
Matt comes to us after serving as President and COO of CUnet where he successfully developed the company product suite and business model, and drove financial growth beyond yearly goals. Prior to his time at CUnet, Matt was the director of business and product technology at Advertising.com, a company which he led to an average estimate of 200% revenue growth year-over-year during his tenure.
All of us here at DoubleVerify are thrilled to have Matt in our offices as we strive to lead the industry in media measurement, ROI for ad spend, and trust in advertising.