In a time marked by an uncertain economy and a large number of resources for consumer education, marketers face a great deal of pressure in demonstrating product value across multiple channels and remaining competitive in a busy marketplace. With that challenge in mind, Argyle Executive Forum is bringing together leading CMOs and executives from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at the 2012 CMO Leadership Forum taking place today in Manhattan.
DoubleVerify is thrilled to be involved with the CMO Leadership Forum as a thought leadership spotlight sponsor. We will be hosting a standalone speaking session led by our SVP of Sales Miles Dennison and also be stationed at display table for guests to visit. Miles’s session titled “Leveraging Verification to Drive Accountability, ROI and Brand Safety in Online Marketing,” will touch upon the issues marketers face within the digital media landscape, how verification solutions mitigate these issues, the key aspects to understanding verification solutions and how verification drives costs savings and maximizes advertising performance. Also representing our company at the event will be VP of Marketing Jen Hyman and VP of National Sales Paul Audino. Miles, Jen and Paul will connect with fellow marketers to focus attention on several key business issues including: utilizing social media to re-build brand communications, the changing role of the CMO, growth in the digital age and marketing to today’s consumer. Our team looks forward to broadening attending marketers’ understanding of the value of holistic verification for brand campaigns as well as the significant ROI boost provided by effective ad monitoring.