White House Announces “Privacy Bill of Rights”

This morning the White House announced their comprehensive plan to protect individual privacy rights on the internet. The launch of the Administration’s “Privacy Bill of Rights” will give users and consumers much more control over how their information is handled. This initiative will help ensure that the internet will represent a trusted space where consumers are comfortable that their personal data will be kept secure as they surf the web, shop online, or seek news and entertainment among a myriad of other features.

The “Privacy Bill of Rights” underscores the idea that without trust, economic growth could come to a crashing halt. President Obama reinforced this idea when he stated, “American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online. As the Internet evolves, consumer trust is essential for the continued growth of the digital economy. That’s why an online privacy Bill of Rights is so important.”

This significant milestone was no doubt a collaborative effort. We would like to congratulate the Direct Marketing Association along with the Digital Advertising Alliance,and all parties involved for their participation in building and leading this privacy coalition. DoubleVerify has been at the helm of proactive industry efforts and have partnered with both the DMA and the DAA over the years to ensure the success of the industry’s privacy initiatives.

We look forward to seeing how these new developments shape the industry, and our continued participation in such milestones.


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