DoubleVerify is extremely excited to announce our integration with LiveRail! For those unfamiliar to it, LiveRail is the first real-time video ad technology platform for publishers, networks and agencies. Effective immediately, LiveRail customers can now use our ad verification technology to ensure every impression is accounted for.
DoubleVerify’s pre-decision ad targeting technology, when activated by client request, will provide networks and agencies using LiveRail with brand safety targeting data, ensuring brand ads only appear in the highest-quality, most suitable environments. In addition, LiveRail customers will have access to DoubleVerify’s reporting and analytics, providing a larger scope not only of ad placements and safety, but ad performance analytics.
LiveRail CEO, Mark Trefgarne explains that since video is still new and unfamiliar, the help of DoubleVerify’s technology is crucial for providing everyone with a clear understanding of the ecosystem and the value each impression adds to campaigns.
“As more advertisers move into the video space, they want increased assurance their ads are appearing in safe environments that drive maximum return,” said C. Eoin Townsend, DoubleVerify SVP Partnerships & Business Development.”
DoubleVerify is proud to be able to continue educating the industry on the importance of media verification and we’re pleased to be a part of LiveRail’s mission to develop new standards for video brand safety.