DoubleVerify is extremely excited to announce the release of our highly anticipated product, AdView. DoubleVerify’s AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. AdView can be used standalone or in conjunction with DoubleVerify’s leading verification technology to deliver granular data that is key to optimizing campaign performance. DoubleVerify has submitted its unified verification and viewability offering to the Media Rating Council (MRC) for audit and is seeking accreditation of the AdView solution.
According to the IAB and Making Measurement Make Sense (3MS) guidelines an ad is considered “viewed” only if at least 50% of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but exceeds these parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness. Many marketers have different opinions about ideal viewability rates for measuring effective user engagement. AdView’s highly granular data, with brand exposure duration broken down by specific intervals equips them with information on actual user engagement.
The product was designed to address many challenges that different industry players are constantly facing when setting up their digital display campaigns. Agencies want to improve campaign effectiveness and make informed buying decisions while media sellers need data for better inventory management and better monetization of ad placements. AdView will provide the metrics which can address all of these issues.
AdView will be an integral addition to our product suite of solutions and will continue to deliver the level of service our customers have come to rely on. We are thrilled to get this product up and running in the marketplace and are happy to continuously be at the forefront of the ever evolving ad ecosystem.
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For more information regarding AdView or any other DoubleVerify products please contact one of our sales representatives at email@example.com.