We are extremely thrilled to announce today, our partnership with Evidon which provides the industry with the first ever integrated privacy control and ad verification solution. Our measurement platform will allow Evidons’ clients globally to gain the benefits of both DoubleVerify’s measurement technology and Evidon’s InForm platform for In-Ad Notice as a fully integrated, single tag solution.
As the leading measurement platform DoubleVerify is constantly searching for better ways to satisfy the needs of the ever evolving online ad ecosystem. Agencies and advertisers have been looking to industry leaders to bring this level of service for quite some time. “This partnership with Evidon is just one great example of how clients can gain the best of both worlds through our platform”, says our very own CEO, Oren Netzer.
The best of breed integration provides a ‘One-Tag’ solution, which will streamline workflow for advertisers and agencies, and will enhance compliance industry-wide. DoubleVerify will transfer all existing OBA compliance relationships to Evidon and Evidon will be the sole DAA-approved provider in this integration partnership.
We are very pleased that together with Evidon we can serve clients with an easy to implement, best of breed solution which addresses multiple industry needs.
To read the full press release please click here.