Author Archives: Jonathan Fox
Cutting the Complexity of the EU in Half
It has been just about six months since all European Union (EU) Member States were supposed to implement laws based on the ePrivacy Directive that … More
Proactively Building Accountability in Online Behavioral Advertising
Trust depends on accountability and predictability. The first results of the Online Interest-Based Advertising Accountability Program were published yesterday. The six companies were found to be … More
New Dimensions in Consumer Trust
Consumers trust advertisers and advertising* to varying degrees. What creates (or dissipates) trust in advertisers and advertising is complex and mysterious. It may be … More
Carrots or Sticks?
There are many reasons to adopt the Digital Advertising Alliance’s Self Regulatory Principles for Online Behavioral Advertising. Until now, they have mostly been sticks – stave-off … More
