If you are in NYC today you should join DoubleVerify at Admonsters Ops Markets conference! OPS Markets brings together online media leaders building the market and trading infrastructure for online advertising. By being a part of OPS Markets you can learn how to leverage RTB, DSPs, SSPs, and data providers to maximize your online advertising in a market-driven environment.
Our very own Eoin Townsend, SVP of Business Development and Partnerships, will be exploring the key metrics that matter and the best practices around optimization today at Ops Markets at 4:20pm. If you are attending, be sure to check out his presentation as you will not want to miss informative tips on improving your campaigns performance!
For more information or to contact the DoubleVerify representative that will be in attendance at Admonsters Ops Markets please send your requests to them directly:
Eoin Townsend, SVP Business Development & Partnerships (firstname.lastname@example.org)
Jon Blinderman, Director of Publisher Sales (email@example.com)
Tulika Singh, Product Marketing Manager (Tulika.firstname.lastname@example.org)
DoubleVerify is extremely excited to announce our integration with LiveRail! For those unfamiliar to it, LiveRail is the first real-time video ad technology platform for publishers, networks and agencies. Effective immediately, LiveRail customers can now use our ad verification technology to ensure every impression is accounted for.
DoubleVerify’s pre-decision ad targeting technology, when activated by client request, will provide networks and agencies using LiveRail with brand safety targeting data, ensuring brand ads only appear in the highest-quality, most suitable environments. In addition, LiveRail customers will have access to DoubleVerify’s reporting and analytics, providing a larger scope not only of ad placements and safety, but ad performance analytics.
LiveRail CEO, Mark Trefgarne explains that since video is still new and unfamiliar, the help of DoubleVerify’s technology is crucial for providing everyone with a clear understanding of the ecosystem and the value each impression adds to campaigns.
“As more advertisers move into the video space, they want increased assurance their ads are appearing in safe environments that drive maximum return,” said C. Eoin Townsend, DoubleVerify SVP Partnerships & Business Development.”
DoubleVerify is proud to be able to continue educating the industry on the importance of media verification and we’re pleased to be a part of LiveRail’s mission to develop new standards for video brand safety.
The 2012 IAB Digital Video Marketplace gathers industry leaders to discuss the rapid evolution of digital video platforms and technologies, and all of the challenges and opportunities that come along with such explosive growth. Together they will be exploring challenges surrounding discovery and distribution, buying and selling, and metrics and measurement.
The agenda includes great content like ways to navigate the digital landscape, overcoming audience fragmentation, premium video inventory, and learn more about the future of online video from the next generation of content creators. We are very excited to be participating today in NYC.
For more information or to contact the DoubleVerify representative that will be in attendance at IAB Digital Video please send your requests to them directly:
Daniel Levy, Account Executive (email@example.com)
DoubleVerify is pleased to announce the fourth installment of the Trust Index! In this edition, we go beyond providing industry benchmarks and trends to delve deeper into what makes a verified impression so crucial to optimizing campaign delivery. Unlike past editions, we’ve added a great new feature which allows you to download and share all of the informative graphs right from the DoubleVerify website in a matter of minutes! Be sure to check them out.
Key points of interest include:
- Blocking Protects – BrandShield blocking technology significantly reduces the number of high-severity incidents. It is no coincidence that the top five most compliant ad networks all accept BrandShield tags.
- Remediation is Key – We show that when remediation occurs throughout the life of a campaign there is significant improvement in compliance rates beyond the results seen from just reporting.
- The DoubleVerify Effect – The DoubleVerify Effect demonstrates that when media sellers are aware that campaigns are being verified, they perform better and show a reduction in noncompliance by 21% on average.
- The Best Protection is Consistent Verification – It is not enough to verify a campaign for one quarter and then just walk away once noncompliance has dropped. It is crucial to keep verification on all buys, especially during the weeks surrounding the 4Q holiday shopping season. As traffic spikes around events like Cyber Monday, noncompliance jumps along with it.
We examine these case studies and trends as well as analyze the ad network and platform landscapes. Please enjoy our insights into the past two years of verified campaign data.
To download the full 2H 2011 Trust Index Report, click here.
As digital media continues to evolve and transform, publishers are faced with both, many challenges and opportunities. The Digiday Digital Publishing Summit gathers leading digital publishers from all over, who come together to exchange ideas and connect and create new partnerships that will help drive both your businesses and the industry forward. For the next 2 days our team is on site in Deer Valley, Utah focusing on how agencies and brands activate platforms, mobile, social, video, data, and technology for advertising as well as seek solutions to making the modern day publisher.
DoubleVerify’s Eoin Townsend, SVP of Business Development & Partnerships will be leading a conversation on the value of site analytics and the metrics that publishers believe are the best barometers of performance. He will be exploring the many issues that publishers face in today’s diverse digital ecosystem. If you are in town for DPS be sure to catch Eoin’s conversation with Digiday editor, Brian Morrissey at 11:30am this morning, March 26th.
For more information or to contact the DoubleVerify representatives that will be in attendance at the Digiday Digital Publishing Summit please send your requests to them directly:
Eoin Townsend, SVP of Partnerships & Business Dev.(Eoin.Townsend@doubleverify.com)
Mark Pearlstein, VP of Business Development(Mark.Pearlstein@doubleverify.com)
Jon Blinderman, Director of Publisher Sales(Jon.Blinderman@doubleverify.com)
DoubleVerify is spending the next two days in the UK at iMedia’s Digital Summit. Industry leaders from all over Europe are gathering to discuss the current state of the industry, and the way in which it impacts and transforms our businesses. In the ever changing online landscape it is important for thought leaders to come together and exchange ideas and solutions that may improve the online advertising ecosystem.
We are thrilled to be participating in this industry wide event and are so excited for our presentations tomorrow. We look forward to spreading the word on just how important verification is and the value it brings to digital campaigns. By leveraging verification, DoubleVerify shows you how to drive brand safety and huge marketing ROI’s.
If you are in Eastbourne for the summit, be sure to check out our Brand Presentation at 9:20am on March 21st led by our SVP of Business Development, Eoin Townsend as well as our Agency Presentation that will be led by Michelle Lawrence, Director of Sales, UK. The presentations will be ran simultaneously; no matter the audience, DoubleVerify is here to help all sides of the industry. We hope to see lots of you there!
For more information or to contact the DoubleVerify representatives that will be in attendance at iMedia’s Digital Summit please send your requests to them directly:
Eoin Townsend, SVP of Partnerships & Business Dev. (Eoin.firstname.lastname@example.org)
Michelle Lawrence, Director of UK Sales (Michelle.email@example.com)
Christine Poreca, Sales Manager (Christine.firstname.lastname@example.org)
Johann Butting, Managing Director, EU (Johann.email@example.com)
OMMA Global is a two day conference that explores all things digital from analytics, targeting, and accountability to social, mobile, and video. Industry leaders convene to share their experiences and help teach us all how to leverage digital’s unique skill suite to make it in the big marketing leagues.
DoubleVerify will be spending the next two days in San Francisco for OMMA Global which is a combination all of Mediapost’s one day summits all rolled into one. This event reaches all audiences across the online ad ecosystem and is a great way to meet and speak with industry experts, learn more about evolving issues, and dive deeper into strategies and solutions.
For more information or to contact the DoubleVerify representatives that will be in attendance at OMMA Global please send your requests to them directly:
Sloan Ginn, Director of Business Development, Partner Relationships (firstname.lastname@example.org)
Today representatives from our sales team are spending the day at a Global Marketing Conference hosted by the ANA. Every year we attend the ANA’s Masters of Marketing event, and this conference is a special spring version we have not yet participated in. We are extremely excited to learn, share, and strategize ideas with leaders from the global marketing industry and the world’s leading brands. From the interesting content to the prominent speakers, we are confident this conference will not disappoint and we are thrilled to be a part of it. We look forward to seeing lots of you there!
For more information or to contact the DoubleVerify representatives that will be in attendance at the ANA Global Marketing Conference please send your requests to them directly:
Paul Audino VP, National Sales (email@example.com)
Jason Jahn Sales Manager (Jason.firstname.lastname@example.org)
Samantha Jacobs Director of Sales, East (email@example.com)
We here at DoubleVerify initially launched online media verification to keep advertiser’s ads from serving on the most inappropriate inventory in the online advertising ecosystem. To this end, we delivered the most widely used ad blocking and monitoring solutions for advertiser and agency customers to use across their campaigns and to ensure that their brands were protected. Soon thereafter, sell-side partners asked us to create solutions for inventory and publisher management and we worked to ensure they had the tools available to keep their inventory compliant and quality and their customers happy with the launch of DoubleVerify’s Navigator solution suite.
Over the past couple of months, our customers – both on the sell side as well as the buy side have spoken to us about buying in RTB environments. While RTB is efficient and allows for great scale, it is also particularly challenging when it comes to brand safety and determining quality advertising environments. For bidders, staying atop of what each brand considers acceptable, finding appropriate inventory, managing non-compliance, and negotiating make-goods is all very time consuming. And for all parties, what you see isn’t always what you get—you are never quite sure what is behind blind and semi-blind inventory that’s being reported on.
I’m happy to announce, that starting today, you can leverage DoubleVerify’s data in RTB environments to ensure increased return on investment and brand protection for all of your campaigns. DoubleVerify’s decisioning and targeting services are now available on AppNexus—the first of several partners we’re working with to extend the power of verification.
What does all of this mean? DoubleVerify manages brand safety and verification profiles for hundreds of Fortune 500 brands. Now demand providers can target inventory for each of these brands with a single targeting attribute to ensure the brand safety those advertisers have come to expect on their campaigns is executed appropriately and in real-time. No more awkward three way calls, or endless management of URLs. Simply target the campaign to the appropriate brand safety attribute and you are done. And it gets better. Based on our work with so many leading brands, we’ve also created a set of industry-specific and more general brand safety targets. Now even small and medium advertisers can execute media buys with levels of brand safety that were previously out of reach.
You can read more on this exciting announcement here and learn how Collective and CPX are already leveraging DoubleVerify’s data on behalf of their customers here. And, of course, please be sure to reach out to your DoubleVerify representative to learn more about how you can start using DoubleVerify data in the RTB space.
Back to back Digiday events on the west coast for our team this week. Today we are attending the Digiday Mobile conference in Los Angeles, CA. As we are all aware mobile media is stealing everyone’s attention, and taking focuses off of traditional media like the web. While everyone seems to have a smartphone in their hands today, mobile marketing isn’t commanding as many dollars as people had been anticipating. Digiday’s Mobile conference raises the question, “can we evolve to make mobile marketing worth the effort?” Participants in this one day forum will explore the potential and pitfalls of mobile marketing.
Yesterday’s Digiday Agency event was extremely rewarding for our team and we look forward to enjoying today’s Digiday event just as much. We hope to see lots of you there!
For more information or to contact the DoubleVerify representative that will be in attendance at Digiday Mobile please send your requests to them directly:
Sloan Ginn, Director, Business Development & Partnership Relationships (firstname.lastname@example.org)