Blog

Back to back Digiday events on the west coast for our team this week.  Today we are attending the Digiday Mobile conference in Los Angeles, CA.  As we are all aware mobile media is stealing everyone’s attention, and taking focuses off of traditional media like the web. While everyone seems to have a smartphone in their hands today, mobile marketing isn’t commanding as many dollars as people had been anticipating. Digiday’s Mobile conference raises the question, “can we evolve to make mobile marketing worth the effort?” Participants in this one day forum will explore the potential and pitfalls of mobile marketing.

Yesterday’s Digiday Agency event was extremely rewarding for our team and we look forward to enjoying today’s Digiday event just as much. We hope to see lots of you there!

For more information or to contact the DoubleVerify representative that will be in attendance at Digiday Mobile please send your requests to them directly:

Sloan Ginn, Director, Business Development & Partnership Relationships (sloan.ginn@doubleverify.com)

Today, our West Coast sales team is keeping busy at Digiday’s Agency Conference. The one day event is being held in Los Angeles, CA and revolves around the idea of “Retooling for the Future”. The best agency practices and business models are constantly being disrupted by transforming media.  As traditional media continues to change, agencies also must keep evolving with these new innovations. Digiday Agency focuses on the challenges and opportunities in building great modern agencies.

Our team is interested in learning more about the biggest issues digital agencies and marketers are facing today across the buying spectrum as well as how to thrive in today’s digital ecosystem.

For more information or to contact the DoubleVerify representatives that will be in attendance at Digiday Agency please send your requests to them directly:

Kelsey Garigan, Sales Director, West Coast (kelsey.garigan@doubleverify.com)

Heather Barc, Sr. Sales Director, West Coast (heather.barc@doubleverify.com)

For the next few days our team is down in Miami, Florida taking part in the annual IAB Leadership Meeting. Each year the IAB gathers hundreds of the industry’s most influential thought leaders to meet and discuss emerging issues and innovations affecting the digital ecosystem. This year the meeting will be exploring the way in which digital media has transformed and all of the opportunities and challenges that arise with such change. During this meeting, media companies can expect to learn how to reinvent themselves for the future from the leaders who are continuously shaping the industry.

The IAB always hosts a great event and we are looking forward to meeting and hearing from the industry’s senior voices.

For more information or to contact the DoubleVerify representatives that will be in attendance at the IAB Leadership Meeting please send your requests to them directly:

Oren Netzer, Co-Founder & CEO (oren@doubleverify.com)

Paul Audino, VP of National Sales (paul.audino@doubleverify.com)

Eoin Townsend, SVP of Business Development & Partnerships (eoin.townsend@doubleverify.com)

This morning the White House announced their comprehensive plan to protect individual privacy rights on the internet. The launch of the Administration’s “Privacy Bill of Rights” will give users and consumers much more control over how their information is handled. This initiative will help ensure that the internet will represent a trusted space where consumers are comfortable that their personal data will be kept secure as they surf the web, shop online, or seek news and entertainment among a myriad of other features.

The “Privacy Bill of Rights” underscores the idea that without trust, economic growth could come to a crashing halt. President Obama reinforced this idea when he stated, “American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online. As the Internet evolves, consumer trust is essential for the continued growth of the digital economy. That’s why an online privacy Bill of Rights is so important.”

This significant milestone was no doubt a collaborative effort. We would like to congratulate the Direct Marketing Association along with the Digital Advertising Alliance,and all parties involved for their participation in building and leading this privacy coalition. DoubleVerify has been at the helm of proactive industry efforts and have partnered with both the DMA and the DAA over the years to ensure the success of the industry’s privacy initiatives.

We look forward to seeing how these new developments shape the industry, and our continued participation in such milestones.

The DoubleVerify team has been having a busy week attending back to back OMMA events. Today we are taking a deep dive into all things Data & Behavioral. With the idea that data is huge in 2012, “Big Data” as its now referred to will undoubtedly fuel the next great era in media and marketing. Now that collecting the data is no longer an issue, it’s figuring out what it means for your business that has become the bigger challenge.

DoubleVerify is not new to the OMMA Behavioral event and looks forward to attending again this year. Last year’s event was extremely thought provoking and we are eager to take part in discussions centered around behavioral targeting online as well as the trending topic of “Big Data” and how it relates to our business.

We hope to see lots of you there as we know this event will not disappoint!

For more information or to contact the DoubleVerify representative that will be in attendance at OMMA Data & Behavioral please send your requests directly to:

Lorenzo Moreno, Director of Sales (lorenzo.moreno@doubleverify.com)

From strategically growing market share and profitable revenue to improving advertising effectiveness, metrics and analytics are becoming increasingly significant, which is why DoubleVerify is extremely excited to be attending OMMA Metrics & Research today in NYC. The conference has a strong focus on the digital measurement industry and our team is ready to explore and participate in many fascinating conversations regarding methods for overcoming measurement challenges, the best metric and analytic techniques to use, as well as learn solutions to tackle new and emerging issues. This one day forum gives media professionals a platform to understand the value, progress, and challenges of making the most of collected user data.

We are eager to get the conversations started & we hope to see you there!

For more information or to contact the DoubleVerify representative that will be in attendance at OMMA Metrics & Research please send your requests directly to:

Paul Audino, Vice President of National Sales(paul.audino@doubleverify.com)

Yesterday, the Interactive Advertising Bureau (IAB) released their “Guidelines for the Conduct of Ad Verification.” These guidelines provide common standards and practices for all participants in the verification space, and represent an important milestone for the ad verification industry. DoubleVerify was pleased to participate in the development of the guidelines as part of our mission to bring transparency and accountability to all participants in the advertising ecosystem.

The verification guidelines highlight the integral part that see-through rate, or the ability to see through nested iFrames to accurately identify and verify an ad’s final destination, plays in a provider’s verification abilities. DoubleVerify has long been an industry leader in recognizing the implication of see-through rate to verification and our dual-verification methodology helps us achieve an average see-through rate of 96%. Additionally, the verification guidelines call out how verification is about more than brand safety, it includes five primary service lines:  site context, geo-targeting, ad placement, competitive separation and fraud detection.  DoubleVerify has been providing solutions to verify, monitor and remediate against these services lines for some time and per the report, we will continue to develop additional service lines to drive more accountability in advertising.

According to the IAB’s Executive Summary of the guidelines, “Consistent and transparent conduct of ad verification is critical for increasing trust in the industry and fostering continued growth of digital advertising.” We couldn’t agree more, and this has been our mission and focus since DoubleVerify’s inception.

We look forward to continuing to work with our partners across the advertising ecosystem to build a trustworthy environment that ensures the highest accountability, ROI and performance on every impression.

To review the guidelines in more detail, please take a look at the IAB’s website, www.iab.net/ad_verification.

Admonsters second annual Ops Markets Event is kicking off in London today at the Grange Tower Bridge Hotel. Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace. The event puts a large focus on learning how to leverage RTB, DSPs, and data providers to maximize your online advertising in a market-driven environment.

Eoin Townsend, our SVP, Partnerships and Business Development will be representing DoubleVerify, participating in an on stage panel discussion with other industry leaders about the issues and innovations surrounding RTB, Data, and all things Display. If you plan on being at the event, you can view Eoin’s panel discussion at 11:50am.

For more information or to contact the DoubleVerify representatives that will be in attendance at Ops Markets please send your requests to them directly:

Eoin Townsend, SVP of Partnerships & Business Dev. (eoin.townsend@doubleverify.com)

Christine Poreca, Sales Manager (Christine.poreca@doubleverify.com)

We are thrilled to announce that DoubleVerify has been recognized and awarded as one of the hottest companies in NYC in 2012 by Lead411. Yesterday they released the winners of this prestigious award and we could not be happier to join the list of other well respected companies that are sure to be booming in NYC this year. This award recognizes DoubleVerify as one of the fastest growing companies in the US, particularly New York.

There were well over 2200 companies originally nominated for the award before it was narrowed down to 73 winners. We are honored to be among them as we  continue to lead the entire online ad industry forward.

To learn more about the award and other winners, or to read the full article, click here: http://www.lead411.com/awards/2012/new-york-city.html.