Category Archives: Industry News

DoubleVerify Leads the Pack in ABC Review of Verification Providers

by   DoubleVerify February 13, 2012

The ABC released a report last week titled, Content Verification (CV) Technology ABC Interim Review: Securing a safer environment for online advertising—how far does CV technology deliver?  The goal … More →

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Verification Beyond Display: Optimizing New Platforms

by   Avi Levian January 23, 2012

The benefits of verification in the online display ad marketplace are well-documented.  Among other things, digital media verification ensures that ads are not served on … More →

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DoubleVerify’s Miles Dennison Chats with HSBC’s Senior Marketer, David A. Ross

by   DoubleVerify January 4, 2012

DoubleVerify has teamed up with the Argyle Executive Forum – an organization that brings together business leaders for strategic collaboration and business development. Our team … More →

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Welcome Aboard Matt McLaughlin, DoubleVerify’s New COO

by   Oren Netzer December 21, 2011

I am pleased to announce the most recent addition to the DoubleVerify team, our new Chief Operating Officer Matt McLaughlin. Matt brings years of experience … More →

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An Exchange Environment Where Everybody Wins

by   DoubleVerify December 16, 2011

In the current digital media marketplace so many are led to believe that in each of the billions of advertising transactions that take place in … More →

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Breaking Through the Clouds Towering Over the Online Ad Space

by   Mark Pearlstein November 21, 2011

Although the rapid growth of technology and expansion of networks and platforms has made reaching scale on an ad serve easier than ever before, many … More →

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Expand Your Data Capabilities with DoubleVerify

by   DoubleVerify November 18, 2011

Access to data is power.  And making access to that powerful data is a big focus for us here at DoubleVerify.  With the latest release … More →

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DoubleVerify Integrates with DoubleClick for Advertisers to Offer Custom Creative Templates

by   Avi Levian November 15, 2011

As our company continues to drive the online advertising industry forward by boosting brand integrity, campaign ROI and conversions, DoubleVerify always remains mindful of our … More →

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Proactively Building Accountability in Online Behavioral Advertising

by   DoubleVerify November 9, 2011

Trust depends on accountability and predictability. The first results of the Online Interest-Based Advertising Accountability Program were published yesterday.  The six companies were found to be … More →

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The Importance of Ongoing Media Verification

by   DoubleVerify October 17, 2011

If there is one thing for certain in today’s online advertising ecosystem, it is that – ironically – the marketplace is loaded with uncertainty.  When … More →

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