Category Archives: Online Behavioral Advertising

Proactively Building Accountability in Online Behavioral Advertising

by   DoubleVerify November 9, 2011

Trust depends on accountability and predictability. The first results of the Online Interest-Based Advertising Accountability Program were published yesterday.  The six companies were found to be … More →

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In or Out, the New Demographic

by   DoubleVerify October 25, 2011

Internet users and consumers can opt-in and out of behavioral targeting.  We frequently talk about this as “choice”; we also hail the benefits and the … More →

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New Dimensions in Consumer Trust

by   DoubleVerify September 28, 2011

Consumers trust advertisers and advertising* to varying degrees.   What creates (or dissipates) trust in advertisers and advertising is complex and mysterious.   It may be … More →

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Carrots or Sticks?

by   DoubleVerify September 14, 2011

There are many reasons to adopt the Digital Advertising Alliance’s Self Regulatory Principles for Online Behavioral Advertising.  Until now, they have mostly been sticks – stave-off … More →

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Untangling the Web, Improving User Engagement

by   DoubleVerify August 24, 2011

A major hot-button issue throughout all realms of the digital world is online privacy and the handling of personal information.   If you were to do … More →

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