DV Fraud Lab Report
DoubleVerify, Inc. has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding online advertisers an estimated $6.8 million per month. This massive Fraud originates from user traffic on websites classified as copyright infringement. The ad impressions from this traffic are ‘laundered’ through a complex series of redirects that make the ads appear as though they originated on legitimate sites containing advertiser-friendly content. Further, the Fraudulent ads use code hiding the ad creative from being displayed in the user’s browser, resulting in advertisers paying for impressions that are never seen.
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