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Apr 24, 2024
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marketplaces
Authenticate Media Quality Across Your Platform
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DV Marketplace Suite provides supply- and demand-side platforms (SSPs and DSPs) with the measurement and reporting tools to maximize the quality and effectiveness of their inventory — building advertiser confidence and trust.
Inventory Quality and Transparency
for SSPs and DSPs
Well-lit, transparent programmatic buying environments can be incredibly efficient and effective for digital advertisers. DV's solutions help platforms protect the brands they serve and continuously improve campaign performance — across all channels and formats.
FRAUD PROTECTION
Guarantee Confidence in Your Inventory Quality
DV’s Fraud & IVT Avoidance removes all types of fraud and invalid traffic (site/app fraud, malware, hijacked devices, etc.) from your marketplace — across desktop, mobile app and CTV environments. DV pre-qualifies your supply to prevent fraudulent impressions from transacting — ensuring you offer only quality inventory to your advertiser partners.
Viewability Measurement
Highlight Premium Viewable Inventory
To help SSPs gauge whether digital ads are making an impact with consumers, DV provides an in-depth, platform-wide look at viewability metrics, helping platforms deliver value and performance to advertisers. For DSPs, DV leverages its historical data to provide viewability segments at a variety of thresholds, including IAB and custom standards.
Brand Safety & Suitability
Eliminate High-Risk Content from your Supply
DV Marketplace Suite provides the tools and insights you need to guarantee that you offer the highest quality inventory to your buyers. DV’s Brand Safety Floor and Brand Suitability Tiers enable platforms to provide clients with peace of mind and control over how inventory is filtered before it reaches buyers. The end result is higher fill rates, CPM’s and reduced waste.
CTV LEADERSHIP
DV's Platform Certification Program
Platform partners need to be just as vigilant as advertisers about fraud on emerging channels. DV launched the industry’s first CTV Targeting Certification for programmatic platforms, to protect advertisers from fraud and invalid traffic (IVT) in the CTV space.
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DV provides platforms with a robust set of quality solutions to maximize the attractiveness and value of their inventory for advertisers.
Quality Insights
Leverage DV fraud, viewability, and brand safety and suitability data to inform deal curation and inventory optimization.
Quality Controls
Implement platform-wide fraud and brand safety protection to guarantee inventory quality for buyers.
DSP Integrations
Provide advertiser clients with the tools to target inventory that is fraud-free, viewable, and suitable for their brand.
Raising the Bar for Platforms
1st
CTV Targeting Certification for Programmatic Platforms
100x
Daily Frequency with which DV Updates DSPs on New Fraud Signatures
1st
Brand Safety and Suitability Solution to Align Pre- and Post-bid Settings
From Our Partners
DV is proud to work with the industry's most noted advertisers, platforms and publishers — helping to make the digital advertising ecosystem stronger, safer and more secure.
DV Innovation — We Create Simple Solutions to Complex Challenges.
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Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
We're Always Here for You!
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
