DoubleVerify and PrivacyChoice Develop Privacy Management Platform

NEW YORK, NY (April 18, 2011) – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today announced its partnership with PrivacyChoice.  Together they developed the most comprehensive user privacy management platform available for online behavioral advertising. 

The DoubleVerify platform, with PrivacyChoice’s technology capabilities, provides unique features:

• For users, opt-in, as well as opt-out of, over hundreds of advertising technology companies, including those who are not yet enrolled in the industry’s Self-Regulatory Program
• Enables informed consumer choices by publishing summaries of key privacy policies
• Online advertising agencies, ad servers, publishers, and other companies in the segment can customize their own positioning and description to end-users

“PrivacyChoice was the first to deliver a solution in online privacy with its OBA notice-and-choice platform launched in 2009,” said Oren Netzer, CEO of DoubleVerify. “Its focus on the consumer experience and maintaining the most up-to-date dataset makes it a perfect fit in our OBA solution.”

“DoubleVerify makes it easy for advertisers and publishers to provide an easy privacy and opt-out experience to comply with ever-evolving industry requirements,” said Jim Brock, Founder of PrivacyChoice.  “This partnership benefits our customers and the millions of web users who can more easily find and exercise the choices they have when it comes to online privacy.”

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.

About PrivacyChoice
The PrivacyChoice mission is to make online privacy easier for consumers and websites. PrivacyChoice manages privacy preferences for nearly half a million web users, who use a suite of privacy tools for tracking awareness, tracking control, automated website disclosure and social network privacy protection. PrivacyChoice also syndicates its data and feature set to third-party providers through hosted custom services and a robust API platform. Learn more at privacychoice.org