DoubleVerify Builds Out West Coast and U.S. Sales Teams
New York (August 18, 2010) DoubleVerify, the pioneer and worldwide leader in online media verification, today announced new additions to its national and West Coast sales teams. Paul Audino, former VP of sales at Undertone Networks, joins DoubleVerify as vice president of national sales. Additionally, Debbie Sorich joins as West Coast sales director. Sorich was formerly director of online sales for LucidMedia.
“DoubleVerify is making several key sales hires to manage a rapidly increasing demand for third-party verification in online advertising,” said Miles Dennison, SVP of Sales at DoubleVerify. “We welcome Paul and Debbie to our team and are thrilled to add their collective experience to a team of industry experts whose mission is to bring trust and accountability to the online advertising space.”
As VP of national sales, Paul Audino is tasked with leading DoubleVerify’s agency and client side national sales efforts, including building out and coordinating a unified customer-facing sales strategy for brand safety and compliance across customer verticals. Prior to DoubleVerify, Audino lead agency sales and Fortune 500 and brand client-side sales for Undertone Networks and is credited with creating the Undertone Quality Guarantee brand protection program. Prior to Undertone, Audino served as regional vice president and director of national media sales for IAC Advertising Solutions. There, he managed a sales group across Barry Diller’s familiar websites: Ticketmaster, CitySearch, Evite, Expedia and others. Prior to IAC, Audino got his start in digital sales at ROO Video Network as VP and GM of advertising sales, moving from a career in print and broadcast media. Before ROO, Audino was advertising sales director for The Ad Age Group. Earlier in his media career, Audino served at The Walt Disney Company as the publishing director for Broadcasting & Cable Magazine and Multichannel News. Additionally, he was associate publisher and co-founder of Broadband Week.
Debbie Sorich leads DoubleVerify’s advertiser and agency sales initiatives on the West Coast. Sorich joins DoubleVerify from Lucidmedia, where she opened the West Coast office and was a top sales performer. Prior to Lucidmedia, Sorich worked for Hoovers, a Dun & Bradstreet company, where she was a member of the prestigious D&B Winner’s Circle for her achievement as Hoover’s top sales performer in 2007. Prior to Hoover’s, Sorich spent more than seven years representing publishers such as CMP/VARBusiness, MIT Technology Review and IDG/Computerworld, creating integrated online programs to drive sales and market share. Sorich began her career in the digital space as one of the first online sales representatives at the San Jose Mercury News when it was the first US daily newspaper to launch a website.
DoubleVerify announced several executive and mid-level hires recently and opened new offices in midtown Manhattan to accommodate its rapid growth. The company is backed by more than $14 million in venture capital funding and is poised for growth in the U.S. and abroad.
DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies more than 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.