DoubleVerify Solidifies Executive Team with Veteran Additions from Yahoo!, NBC Universal and Google
New York, NY (August 8, 2010) DoubleVerify, the pioneer and worldwide leader in online media verification, today announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and Google. Rose Steinberg joins as senior vice president of sales operations, Jennifer Hyman joins as vice president of marketing and Laura Anderson is now the company’s senior director of account management.
DoubleVerify has shown massive momentum recently, securing key partnerships with the top ad agency holding companies, ad networks and Web portals and increasing its staff to more than 60 employees. The company recently moved into new offices in midtown Manhattan to account for its rapid expansion.
“With the additions of Rose, Jennifer and Laura, we are building a team with vast knowledge of online advertising and digital media, and with experience managing large scale partners and customers,” said Oren Netzer, CEO of DoubleVerify. “As we establish the company as the pioneer in online media verification, we are looking forward to bringing more accountability, transparency and trust into this market.”
Rose Steinberg is a senior digital media executive and veteran of Yahoo! with 14 years of professional management experience. Steinberg was senior director of global business transformation and senior director of global sales operation at Yahoo!. There, Steinberg globalized the sales operations function across Asia-Pacific and Emerging Markets, driving regional and worldwide programs. In addition, she helped launch the Yahoo! Publisher Network in Australia by developing and implementing the first publisher solution in Asia-Pacific, including the Bebo AU, Digital Niche and Walt Disney anchor accounts. Additionally, Steinberg was a critical driver of Yahoo’s Right Media implementation across Asia-Pacific and Emerging Markets. Steinberg has a Bachelor of Arts in communications studies and a minor in business administration from the University of San Diego.
Jennifer Hyman is a seasoned marketing executive with expertise in online consumer and business technology products. Before joining DoubleVerify, Hyman was the head of YouTube marketing, North America, at Google where she led a team of marketing managers to grow Google’s video and display advertising businesses including YouTube, Google’s Video Network and Google Branded Entertainment. Hyman joined Google in 2003 and worked on Google’s early vertical sales strategy as well as the launch of several core search and syndication products including Google Custom Search, Accessible Search and Google Finance. In addition, Hyman was a senior sales and marketing manager at Jupiter Research/Jupiter Media Metrix. Hyman earned her Bachelor of Arts at the University of Michigan, Ann Arbor.
Laura Anderson has more than 10 years experience in the Internet advertising industry specializing in sales planning, account management and operations. Most recently, Anderson was an executive at NBC Universal, where she served as director of sales operations for all network and cable websites and held responsibility for all campaign implementation and sales fulfillment. Prior to NBC, Anderson spent five years at Yahoo! where she managed the East Coast Operations team, which fulfilled the largest book of business in the Yahoo! North America region. Prior to her operations role, Anderson was one of Yahoo’s strongest account managers, handling $25MM of yearly revenue that included premium entertainment, travel and telco clients such as Warner Brothers Entertainment, NBC Universal, Discovery Networks, Continental and Cingular. Previous to Yahoo! Anderson worked at iVillage.com as a sales planner. She earned a Bachelor of Arts degree from UNC Charlotte.
DoubleVerify offers a comprehensive suite of verification products that benefit all entities in the online advertising ecosystem such as buyers, aggregators and sellers. The company is backed by more than $10 million in venture capital funding and is poised for growth in the U.S. and abroad.
DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.