GroupM Partners with DoubleVerify to Verify Where it’s Clients Ads Are Running
New York (March 17, 2010) – DoubleVerify, the pioneer and market leader in online advertising verification, today announced it has partnered with GroupM to provide ad verification and compliance services to GroupM’s agencies and clients.
There’s always been the issue of are we getting what we asked for,” said John Montgomery, COO of GroupM Interaction. “Just think of the staggering number of impressions we are delivering — there is no way of knowing that we are getting what we paid for. We have some lengthy language in the T&Cs 2.0 that cover the terms of [ad] adjacencies that require publishers to deliver us what we were promised, but we had no way of dealing with compliance. We started getting calls from clients and we started getting calls from consumers saying, ‘Hey, a reputable brand is appearing adjacent to inappropriate content. A legitimate ad is appearing on a porn site.’”.
“We are thrilled to have been chosen by GroupM. Today’s announcement further solidifies GroupM’s commitment to making the online space transparent and accountable and validates DoubleVerify’s market leader status since pioneering the category two years ago.”, said Oren Netzer, Co-Founder and Chief Executive Officer of DoubleVerify.
DoubleVerify provides a technology solution that delivers transparency and accountability for agencies, marketers, publishers and ad networks running online ad campaigns. Advertising verification has created a fundamental shift in the online industry that for first time allows marketers to accurately verify their campaigns for brand safety, delivery accuracy and regulatory compliance. Major agencies and marketers have adopted verification in the past year, many of which have mandated the use of DoubleVerify across their entire online media spend.
DoubleVerify is the global leader in ad verification and pioneered the category when it launched in May of 2008. The company currently verifies over 25 billion impressions per month. DoubleVerify’s growing list of customers includes over 50 Fortune 500 Marketers. In December, DoubleVerify released BrandShield, the industry’s first complete ad prevention and blocking solution. DoubleVerify recently announced a $10 million Series B financing led by Institutional Venture Partners.