interCLICK Becomes First to Implement DoubleVerify’s ‘BrandShield’ Real-time Prevention Technology
New York (January 20, 2010) interCLICK, Inc. (NASDAQ: ICLK), the leader in data and inventory transparency, today announced that it has become the first partner to implement DoubleVerify’s BrandShield technology. First released on January 15, BrandShield is DoubleVerify’s new preventative ad solution that builds on DoubleVerify’s existing ad verification and remediation services, which currently verifies more than 20 billion monthly impressions for major Fortune 500 customers.
The first ad network to integrate with BrandShield, interCLICK is extending its commitment to help agencies reach targeted audiences exclusively in brand-friendly environments. BrandShield protects advertisers by scanning and analyzing web page content before an ad is ever served, eliminating advertiser exposure to the threat of inappropriate or misaligned content. InterCLICK will be making BrandShield available on select campaigns on its network.
“interCLICK has a long track record of delivering cutting-edge technology solutions to our clients” said Michael Katz, president, interCLICK. “Our implementation of DoubleVerify’s BrandShield, on top of our partnerships with best-of-breed data providers, underscores interCLICK’s ongoing commitment to delivering the best audiences exclusively in brand-safe environments.”
“Built on top of our existing infrastructure, BrandShield is the first ad blocking technology that truly delivers on the promise of real-time inappropriate content prevention,” said Oren Netzer, co-founder and CEO of DoubleVerify. “interCLICK’s implementation of BrandShield reinforces the company’s continued leadership in helping to make online advertising safer..”
DoubleVerify (www.doubleverify.com) is the market leader in online advertising verification. DoubleVerify provides agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for internet advertising transactions. Implementation benefits include increased advertising accountability by detecting and preventing waste or misuse of advertising budgets. As a result, advertisers and their agencies can take proactive measures and maintain brand reputation, while increasing accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, First Round Capital and Genacast Ventures.
interCLICK, Inc. (NASDAQ: ICLK – News) provides a transparent platform enabling digital advertisers and agencies to maximize ROI at unprecedented scale. The company’s platform applies traditional supply chain methodologies leveraging premium publisher inventory and third party data sources to maximize the effectiveness along the online advertising value chain. For more information about the interCLICK Network, visit http://www.interCLICK.com.