Miles Dennison Joins DoubleVerify as Senior Vice President of Sales
New York (September 14, 2009) DoubleVerify, which pioneered online media verification for online advertising transactions, today announced that Miles Dennison has joined the company as Senior Vice President of Sales, a newly created position based in the company’s New York headquarters. Mr. Dennison is a veteran media sales professional with over 15 years of digital media sales and sales management experience at both brand publishers and advertising networks.
“We have enjoyed great acceptance since we launched in May,” says Oren Netzer, Co-Founder and CEO of DoubleVerify. “I am pleased to have someone of Mile’s extensive sales background become DoubleVerify’s most senior sales executive. He will spearhead the company’s sales efforts as well as provide senior level attention and consulting to DoubleVerify’s agency clients, Fortune 500 advertisers and publisher network Partners.
Prior to joining DoubleVerify, Mr. Dennison was the Vice President of Sales at Tremor Media, where he built out the company’s go to market sales strategy with attention to specific markets, categories and Fortune 500 advertisers that were shifting traditional TV budgets to online. Prior to joining Tremor Media, he was the Director of Sales at CNET Networks, where he drove revenue, realigned the sales effort across multiple sites and managed key global accounts. Mr. Dennison was previously the Associate Publisher of IDG’s InfoWorld Media Group and while at IDG worked on a number of their core properties and cross channel international brands.
“As media buying becomes more fragmented and the ROI from working with networks, exchanges, major online brands and brand publishers’ networks continue to skyrocket; real time transparency and accountability is a must,” says Mr. Dennison. “The incredible efficiency this has brought marketers, has also created unaccountable inefficiencies and risks to major brand integrity. DoubleVerify takes care of them both. I like to say, ‘It’s 10PM, do you know where your digital ad campaign is? We do.’”
DoubleVerify (www.doubleverify.com) is the leading provider of online media verification solutions, providing agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for internet advertising transactions. DoubleVerify helps increase advertising accountability by detecting and preventing waste or misuse of advertising budgets and by helping take proactive measures to maintain brand reputation and increase accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, First Round Capital and Genacast Ventures.
