UM Contracts with DoubleVerify to Increase Accountability of Client Online Media Spend
New York (August 26, 2009) DoubleVerify, which pioneered online media verification, today announced that UM will use DoubleVerify’s proprietary, patent-pending technology to increase the accountability and transparency of selected online campaigns launched on behalf of its clients. This will allow the agency to identify and remove budget waste from their campaigns, safeguard the reputation of their client brands, uphold regulatory compliance requirements and verify that they fully capitalized on their marketing opportunities.
“By tracking the actual delivery of client advertising campaigns and verifying that they are being delivered in compliance with our insertion order terms and conditions and buying guidelines, DoubleVerify helps us confirm that we got what we paid for in our online advertising and helps eliminate impressions that have no true value for our clients,” says Mitchell Weinstein, Vice President of Ad Operations for UM.
“We are pleased to be working with UM. This is a significant testament to the importance of having an objective, third-party verification solution in the market. Marketers and their agencies have been flying blind for too long. Now that digital marketing has become an important part of the marketing strategy and significant resources are being devoted to it, marketers need to know that they are getting what they paid for,” says Oren Netzer, Co-Founder and CEO of DoubleVerify.
DoubleVerify, which formally launched in May, is verifying online media campaigns for over two dozen Fortune 500 marketers in various industries such as telecom, financial, entertainment, pharma, tech and travel. It also enables publishers and ad networks to be more proactive and pre-emptive with clients increasing their accountability, minimizing trafficking mistakes, reducing reconciliations and make-goods, speeding up collections and attracting more brand dollars to their sites or networks.
UM (www.universalmccann.com) is a global media communications agency that represents the world’s leading marketers and strategic thinkers including Coca-Cola, ExxonMobil, Johnson & Johnson, MasterCard, Microsoft, Sony, Bacardi, L’Oreal, Charles Schwab, Dyson and BMW. Part of the Interpublic Group of Companies (IPG), UM has roughly 169 offices in 130 countries and more than 3,600 employees with headquarters in New York. UM provides a full spectrum of media services including media and communications planning, digital strategy consultation, analytics and economic modeling and research and consumer insight. The company’s mission is to deliver Curious Minds for Surprising Results.
DoubleVerify (www.doubleverify.com) is the leading provider of online media verification solutions, providing agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for internet advertising transactions. DoubleVerify helps increase advertising accountability by detecting and preventing waste or misuse of advertising budgets and by helping take proactive measures to maintain brand reputation and increase accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, First Round Capital and Genacast Ventures.
