Economic impact of privacy on online behavioral advertising
This report provides the results of a benchmark study independently conducted by Ponemon Institute to extrapolate the impact of privacy concerns on the use of online behavioral advertising tools and methods. In short, Ponemon examines whether concerns or fears about privacy cause online marketers and advertisers to choose less effective internet advertising models–thus resulting in diminished campaign goals and losses in new or incremental revenues.
To download the report click here.*Independently Conducted by Phonemon Institute LLC