Trust Index, 2H 2011
In a fast evolving advertising landscape with hundreds of players and billions of advertising transactions happening in real time, it has become even more challenging to recognize the best providers for your campaigns and to ensure brand safety and insertion order compliance for your campaigns. To help you better understand the industry, DoubleVerify developed the Trust Index.
Now in its fourth edition, the Trust Index 2H 2011 analyzed more than 200 billion campaign impressions across 30 platforms and 150 networks in the industry to evaluate the effect of comprehensive verification and remediation on the online-display-advertising ecosystem.
For the first time, the report shows clear evidence about how the DoubleVerify Effect increases campaign compliance and has a positive impact on brand safety. This decrease in wasted impressions results in more effective campaigns and higher ROI.
Submit your information below to download the free DoubleVerify Trust Index 2H 2011 report today and get more value for your media spend through informed decisions.