Networks & Platforms
Maximize Quality, Growth and Profitability with Navigator
DoubleVerify’s Navigator is a holistic solution set that simplifies and scales the complex process of managing the quality, growth, and profitability of networks and platforms. With Navigator, you can:
- Find high-quality publishers
- Evaluate all publishers in your ecosystem
- Control for fraud
- Verify that every impression is quality
Using DoubleVerify’s proprietary classification methods, Prospector suggests publishers based on criteria such as a site’s track record, true environment and content classification. With Prospector, networks and platforms can evaluate sites before initially contacting them. Clients will receive a monthly evaluation of top 1,000 sites organized by content classification tiers, average number of ads per page and by ad placement on the page.
Illuminator helps networks and platforms standardize and scale the publisher on-boarding process. Using DoubleVerify’s proprietary classification methods, Illuminator offers additional insight into those sites that are in the process of on-boarding.
Mapper helps networks and platforms understand exactly where and how ads were distributed so that they can more closely monitor ad placement and wield greater control over fraud. This “no tag required” monitoring system is powered by DoubleVerify’s Virtual Visitors which render and classify millions of sites. No other monitoring system in the market has the ability to see through so many sites and identify the path of ads.
Compass allows networks and platform to offer a higher level of brand protection and accountability to their advertiser clients by using one tag to track verification across the whole network by tier. Tiers are organized by Premium, Acceptable, Restricted and Unacceptable to help networks get ahead of ad compliance issues and increase trust among advertisers.
Our Content Tiers
Content tiers divide inventory by the type of content on the page or site. DoubleVerify provides four tiers of content, so that networks and platforms can better evaluate sites.
Premium: Highly desirable content that is safe for all brands. Premium content, such as technology or lifestyle, may appeal to preferred demographics or command a high CPM
Acceptable: Content that may be appropriate but may not appeal to conservative brands. This content may include as matchmaking, user-generated or political material
Restricted: High-severity content that most brands would consider inappropriate
Unacceptable: Extremely problematic or negative content such as pornography, fraud and illegal downloads
Step in to the new world of viewability for brand metrics with ViewAssure. DoubleVerify’s viewability offering, ViewAssure is the most comprehensive brand exposure monitoring solution. According to IAB guidelines, an ad must be at least 50% viewable on the screen for at least one second to be considered “viewed”. ViewAssure not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing in-depth analysis of entire impression life-cycle.
With ViewAssure, media sellers can:
- Gain more visibility in to the inventory they acquire
- Differentiate and price advertising inventory based on range of viewability rates, brand exposure duration to drive highly targeted user engagement
- Optimize website design to assign better CPMs based on ViewAssure data
- Build stronger relationship with media-buyers
BrandShield Connect is a network-side blocking solution that allows a network, exchange and platform to create tags to retrieve a blocking decision so they can independently support ad blocking for BrandShield-monitored campaigns.
With BrandShield Connect, networks can:
- Block ads from appearing on domains and pages and in specific geographic locations in real time so that ads do not run next to inappropriate content
- Fine tune exactly what type of content ads should appear on and stay away from
- Ensure they are getting their money’s worth from every campaign impression