Networks & Platforms / OBA Compliance

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DoubleVeriy’s Online Behavioral Advertising (OBA) compliance offering gives advertisers, agencies, ad networks, and publishers the confidence to deliver behaviorally targeted ads while staying well ahead of industry regulations.

In response to the FTC, industry organizations are expected to roll out a self-regulatory program for online behavioral advertising. This program will require “notice and choice” icons to be placed on every behaviorally targeted ad.

Online advertisers can display an “OBA compliant” icon within their ad to inform the user that the ad they’re viewing was behaviorally targeted and compliant with industry guidelines. The icon will also allow users to opt out of behaviorally targeted ads in the future.

DoubleVerify’s OBA compliance offering is a seamless way for the entire ecosystem to easily comply with industry standards without completely overhauling their processes.

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