Solutions / Agencies & Advertisers
You invest heavily in research and media planning. You employ a variety of vendors, produce a wealth of rich media and video, and carefully target your audience. Do you know if your ads are compliant and that your brand is safe?
Advertising non-compliance costs online advertisers more than $3 billion annually. Prevent waste and non-compliance in your advertising budget and feel more confident in your online investments.
BrandAssure lets marketers feel safe about running advertising online. BrandAssure improves the performances of current ad campaigns and facilitates better-informed marketing decisions in the future. BrandAssure’s key benefit is convenient, comprehensive monitoring for non-compliance on your ad spend.
With BrandAssure, advertisers and agencies can:
- Prevent non-compliance such as: out of white list ads, delivery to black listed sites and inappropriate content
- Vet publisher and ad network partners for safe environments for brands
- Remediate with partners on non-compliant incidents through a dedicated account management team
DoubleVerify Impression Quality℠
DoubleVerify Impression Quality℠ helps marketers optimize campaigns by offering transparency into the sites and environment upon which buys are fulfilled. Publisher Impression Quality℠ offers insight that can be used to optimize campaign performance and maximize ROI by ensuring the advertiser receives the branded site experience they purchased in the publisher direct element of the media plan. Device Impression Quality℠ provides insight into the device environment upon which ads are served so that advertisers and agencies can ensure an optimum viewing experience for their impressions.
With DoubleVerify Impression Quality℠ reporting, advertiser and agencies can:
- Boost campaign performance by reducing the amount of non-desktop impressions
- Optimize campaign quality by reducing the amount of impressions distributed away from branded publisher sites
- Understand the quality of impressions across a range of metrics for their entire media plan
There’s more to verification than brand safety. AdAssure monitoring and reporting helps marketers ensure they receive maximum ROI from their online ad campaigns and their spend is 100% IO compliant. AdAssure analyzes the entire scope of a campaign to keep advertisers confident that every impression was valuable and served as intended.
With AdAssure, advertisers and agencies can track:
- Section targeting
- Frequency of ad delivery
- Competitor exclusion
- Sponsorship/100% share of voice
- Above/below the fold ad placement
- Double serving
DoubleVerify protects your brand with BrandShield – a real-time blocking solution that ensures that your ads are associated only with content that you approve—both at the site and the page level.
With BrandShield for advertisers, marketers and agencies can:
- Prevent ads in real-time from running next to inappropriate content
- Fine tune exactly what type of content ads should appear on and stay away from— at the page and domain level
- Keep ads from appearing in certain geographic locations
- Ensure campaign budgets are maximized and ads are associated only with approved content
- Target and customize campaigns by making ad decisions at the page, domain and geo-level
- Open new opportunities to reach target consumers on a variety of sites
Step in to the new world of viewability for brand metrics with ViewAssure. DoubleVerify’s viewability offering, ViewAssure is the most comprehensive brand exposure monitoring solution. According to IAB guidelines, an ad must be at least 50% viewable on the screen for at least one second to be considered “viewed”. ViewAssure not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing in-depth analysis of entire impression life-cycle.
With ViewAssure, advertisers can:
- Optimize campaign effectiveness and media planning based on percentage of ad viewability and duration of brand exposure with specific partners and placements
- Gain valuable insights into user engagement with any ad creative by placement, site, campaign
- Differentiate and price advertising inventory based on range of viewability rates, brand exposure duration to drive highly targeted user engagement
- Easily leverage existing verification tag to activate a comprehensive user engagement solution