Methodology

DV audience solution methodology combines the largest opt-in consumer panel in market for behavioral segmentation data with MRC-accredited viewability data to provide a robust tool for understanding user engagement.  Over 2 million users opt in to supply behavioral and demographic data; we see and track every URL for complete granularity, which makes reaching your target audience highly effective.

In this case, bigger is definitely better. When you’re powered by so much data, there’s no limit to what you can do with it. Whether you need data on viewable reach and frequency, viewable GRPs and TRPs, or impression delivery, our methodology provides actionable metrics, whenever you need it – pre, mid or post-campaign.

Leverage more insights and see your campaign perform with increased accuracy.  Find out more about how you can increase campaign effectiveness with the DV audience solution.

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