Solutions / Precise Decisioning
Precise Decisioning to Target Ads to Higher Performing, Brand-Appropriate Environments in Real-Time
DSPs, Agency Trading Desks and Advertising Networks can now seamlessly leverage DoubleVerify’s brand safety, ad placement data and advertiser-specific brand profiles directly within the campaign management environments of real-time bidding environments. Now, Bidders can:
- Bid with confidence and precisely target ads to DoubleVerify qualified inventory, based on a variety of targeting segments
- Save time and money – avoid wasteful impressions, remediation processes and make-goods scenarios
- Ensure brand-appropriate environments for advertiser’s ads
How it Works
Contact DoubleVerify to learn about our variety of integration options available and start seeing performance across bidder campaigns increase.
Hosted bidders can simply select DoubleVerify’s targeting based on a variety of attributes and segments within the exchange’s campaign management interface. Those using other external bidding systems can request DoubleVerify’s targeting attributes be appended to the bid request. Please contact your sales representative to find out more information on current and planned exchange integrations.
Note: All bidders leveraging DoubleVerify’s data in the real-time bidding environment must have an agreement with DoubleVerify directly.
Available Targeting Attributes
Advertiser Specific Brand Safety Profiles
Leverage DoubleVerify’s relationships with hundreds of Fortune 500 customers to ensure the inventory you are bidding on meets advertiser’s specific campaign requirements. To access advertiser-specific profiles in the exchange interface, bidders must work with DoubleVerify directly to enable these profiles.
Brand Safety by Advertiser Vertical
DoubleVerify offers unparalleled knowledge of what inventory is and is not acceptable for advertisers by in each advertiser vertical, which is based on robust experience protecting hundreds of leading brands across industries from inappropriate ad inventory. This capability allows you to target inventory that most advertisers within each vertical find acceptable. Example verticals include financial services, automotive, retail, health, and consumer packaged goods.
Custom DoubleVerify brand safety and targeting profiles are available for DSPs, Trading Desks and Advertising Networks bidding on exchange platforms. For more information, or to set up a custom safety profile for your business, please work with your DoubleVerify Sales Representative.
General Brand Safety Tiers
Brand Safety Tiers provide simple options for those with more general brand safety concerns. Backed by DoubleVerify’s unique dual verification technology and industry leading see through rates that support all of our targeting attributes.
- Premium: Highly desirable content that is safe for all brands
- Acceptable: Content that may be appropriate but may not appeal to conservative brands.
- Restricted: High-severity content that most brands would consider inappropriate