Solutions / Preventative Solutions
DoubleVerify’s BrandShield technology is the most powerful solution in the market for blocking ads from running on non-compliant pages and sites. We provide the highest level of content verification accuracy in the market. Insight into page content prevents inaccurate blocking, which wastes valuable impressions and chokes campaigns. Our technology ensures ad campaigns are safe, efficient, and carried out to their full potential.
Advertisers, agencies and ad networks use BrandShield to establish guidelines for blocking based on our advanced categorization. Marketers also can block ads from appearing in certain geographic locations, which is essential for businesses that must adhere to government regulations. In other words, DoubleVerify only blocks ads when customers want them blocked.
When the right ad call is blocked for the right reason, brand safety is ensured and the ecosystem continues to generate maximum return on investment at greater scale for all players. BrandShield ensures every impression is quality.
Inventory Verification for Ad Networks
Through the DoubleVerify’s technology solutions and API, networks can:
- Prevent fraud
- Monitor inventory in real-time
- Remove non-compliant publishers
- Categorize publisher partners to maximize inventory
- Scan publishers to ensure compliance as they join the network