Solutions / Publishers
You work hard to create high-quality, compelling content and to drive valuable traffic to your site. You support a multitude of rich media types, employ targeting technologies, and offer an array of products to advertisers. But you are still far from maximizing the value of your ad inventory.
How can you attract new brand marketers? How can you get your existing advertisers to spend more? What can you do to improve CPMs and sell-through rates on your site? How can you monetize all of the content on your site – from premium to UGC?
Advertisers are demanding more accountability. According to a recent online accountability study, 68% of ad buyers claimed a strong preference to advertise on websites audited by an independent third party. In a recent McKinsey report, 52% of ad buyers said they would not spend more online until accountability metrics improve. Now, more than ever, advertisers want to know that their money is well spent and that they are truly getting what they paid for.
Become more accountable and distinguish your site. Work with DoubleVerify to ensure every impression is monetized, certify your inventory, and build your brand’s reputation. Contact us to learn more.
Viewability
ViewAssure
Step in to the new world of viewability for brand metrics with ViewAssure. DoubleVerify’s viewability offering, ViewAssure is the most comprehensive brand exposure monitoring solution. According to IAB guidelines, an ad must be at least 50% viewable on the screen for at least one second to be considered “viewed”. ViewAssure not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing in-depth analysis of entire impression life-cycle.
With ViewAssure, media sellers can:
- Gain more visibility in to the inventory they acquire
- Differentiate and price advertising inventory based on range of viewability rates, brand exposure duration to drive highly targeted user engagement
- Optimize website design to assign better CPMs based on ViewAssure data
- Build stronger relationship with media-buyers
