Technology

DoubleVerify is the pioneer of the online media verification category and the only provider of dual verification technology.

DoubleVerify’s team of industry experts has spent years building patent-pending solutions that verify every impression of an advertising campaign. We see every impression a publisher displays and every impression delivered via an ad network across the web.

Our proprietary verification system takes a snapshot of every impression, verifies whether or not your ads are displayed where they should be, and ensures ads meet regulatory compliance. Our blocking solution, BrandShield, blocks the non-compliant ads in any campaign – in real time.

Here’s how DoubleVerify works behind the scenes to verify ads, ensure compliance with advertising regulations, and save time, money, and credibility.

Blocking

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Dual Verification

DoubleVerify’s dual-verification system includes creative-side pixel-tracking technology and Virtual Visitor crawlers. This technology ensures compliance by verifying every element of the page where your ad appears – just as if a person had been there.

Classification

As an advertiser buying digital advertising, you want to know your ads will run next to appropriate, “safe” content. As an ad network or publisher, you need to make sure your content is classified appropriately so you don’t lose out on brand dollars.

Advertising Fraud Detection Lab

DoubleVerify’s Advertising Fraud Detection Lab is the site of the world’s best advertising security, antivirus, and verification experts. We stay one step ahead of fraudulent sites to protect advertiser and network clients, and promote the trust and accountability that will drive online investment and revenue.