DV solutions authenticate impression quality for programmatic media buying
NEW YORK – March 17, 2015 – DoubleVerify, the recognized leader in digital performance solutions, today announced the company’s Pre-Bid Targeting solutions are now available on the AppNexus platform. DV Pre-Bid IQ enables brand advertisers to authenticate the quality of an ad impression in real time to ensure it is delivered in a viewable, brand-safe, contextually relevant and fraud-free environment.
DV Pre-Bid IQ enables advertisers to pinpoint high impact, authentic impressions that are aligned with the company’s brand values and performance objectives, before the media commitment is made.
“Programmatic buying is a powerful marketing channel when using the right controls,” said Matt McLaughlin, COO of DoubleVerify. “With DV pre-bid targeting on AppNexus, buyers can maximize performance by pinpointing high quality impressions, assuring their media investment will have the best opportunity to deliver results.”
DV Pre-Bid IQ is an integral feature of the DV Impression Quality suite of services that evaluate the quality and effectiveness of each impression in a digital ad campaign. DV Impression Quality solutions maximize performance across five critical dimensions – ad viewability, brand safety, fraud protection, impression delivery and ad prominence – that give brand advertisers and media sellers a comprehensive view of the quality and effectiveness of their digital media campaigns.
To learn more about DV Impression Quality solutions, visit doubleverify.com.
DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world’s largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.