New York – (May 24, 2011) – Evidon and DoubleVerify today announced the online advertising industry’s first integrated privacy control and ad verification solution. DoubleVerify’s integrated measurement platform allows for the companies’ clients globally to gain the benefits of both the DoubleVerify measurement technology and Evidon’s InForm platform for In-Ad Notice as a fully integrated, single tag solution.
“As the leading measurement platform and trusted partner for hundreds of advertisers and publishers, we offer existing and potential clients the flexibility and choice in leveraging the market’s highest quality solutions to address their needs,” said Oren Netzer, CEO of DoubleVerify. “This partnership with Evidon is just one great example of how clients can gain the best of both worlds through our platform. “Evidon has the dominant market share in the US and EU, superior technology and privacy expertise making them the top privacy control provider for us to strategically integrate with. In addition, the integration provides a ‘One-Tag’ solution, which will streamline workflow for advertisers and agencies, and enhance compliance industry-wide.”
DoubleVerify will transfer all existing OBA compliance relationships to Evidon and Evidon will be the sole DAA-approved provider in this integration partnership.
“DoubleVerify has an enormous footprint among brands and agencies in the verification space, so integrating our technologies to help us scale Evidon’s compliance services makes a great deal of sense for us.” said Scott Meyer, Evidon CEO. “Agencies and advertisers have been asking for just this type of best-in-breed, integrated solution. We’re happy to be aligning with DoubleVerify to better meet the market’s needs.”
DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 40 billion advertising impressions per month for hundreds of leading Fortune 500 marketers, advertising networks and platforms. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.
Evidon empowers consumers and businesses to see, understand and control data online.With insights fuelled by its Ghostery browser extension, automated scanner, and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over 1.5 billion “Ad Choices” notices daily on behalf of these businesses – in the US and in local languages across Europe – giving consumers transparency into and control over how their information is used online.
By protecting themselves and empowering consumers, businesses build their brands and improve results.
For more information, please visit: www.ghostery.com