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The Advertiser’s Guide to 2024 ElectionsElection cycles have a profound influence on both news and social media. With intensified political narratives, polarizing discussions and potential misinformation circulating on social media, elections have the potential to shape the discourse, content and dynamics within the digital media landscape. But with today’s brand safety and suitability tools and the power of artificial intelligence (AI) technology, it’s possible for advertisers to achieve the best of both worlds: protection and scale.
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