DoubleVerify is proud to have been selected by Google as a trusted measurement partner for Brand Safety and Viewability, within Google’s Measurement Partner Program. Advertisers can use DV’s solutions across their Google campaigns, providing clarity into media quality and media effectiveness.
DV has partnered with Google since 2011, providing viewability and fraud measurement across YouTube and DoubleClick Bid Manager (DBM). In 2018, DoubleVerify was selected by Google to deliver 3rd-party measurement for Brand Suitability on YouTube.
DV authenticates the quality of digital media for the world’s largest brands. The Company is driven by a singular purpose – to power the new standard of marketing performance, enabling advertisers to achieve clarity and confidence in their digital investment. DV is delighted to deepen it’s relationship with Google in support of this purpose.
Together, we can build a better industry.
About Google’s Measurement Partner Program
Google launched the Program as part of its commitment to objective 3rd party measurement, providing marketers with the trust and transparency they need to drive marketing effectiveness. The program consists of 20+ verified partners across viewability, brand safety, sales lift, app attribution and marketing mix modeling that have been carefully vetted by Google to ensure they meet rigorous standards for accuracy and methodology.