Combined solution offers advertisers a best-of-breed solution to proactively prevent brand safety violations, fraud and non-viewable ads from ever airing
NEW YORK, Feb. 11, 2014 /PRNewswire/ — Innovid, the technology platform for delivering immersive video advertising anywhere, today announced DoubleVerify as the first partner to join its open program for video verification and real-time ad blocking. Innovid provides global agencies and advertisers with a video viewability offering through its involvement with OpenVV, as well as a unique video content verification offering. By integrating with DoubleVerify, Innovid’s platform now also delivers market-leading fraud protection, a full suite of verification data, and real-time video ad blocking. The turnkey solution is unique to the industry in that it not only provides transparency into brand safety violations, fraud and non-viewable ads, but also prevents them from happening in the first place. Together with DoubleVerify, Innovid now offers the most comprehensive video verification solution available today.
The best-of-breed solution will interpret and evaluate a broad set of metrics to decide whether or not the video ad meets the advertiser’s intended campaign delivery information. If the impression doesn’t meet the criteria, the system will block the ad from serving, giving advertisers peace of mind, and enabling the agency to be in full control over where their ads should and should not be running. In addition, Innovid will offer the capability to verify the content within the video player itself.
“Video is a rapidly growing sector of digital media, and we’ve seen a higher demand from buyers requesting verification and transparency across their video campaigns,” says Matt McLaughlin, COO at DoubleVerify. “With fraud rates in video 2-4x higher than in display it’s imperative that there are solutions in market to prevent the bad actors from further impacting the ecosystem. That’s why we are pleased to be partnering with Innovid in this open program as their robust video advertising platform will block ads from fraud and provide agencies and advertisers better insights into video ad engagement and interaction.”
“We believe that verification, prevention of fraud, brand safety and other quality issues are more important than ever for video advertisers,” said Zvika Netter, CEO and co-founder of Innovid. “As such, we chose to integrate with leading technology companies such as DoubleVerify to introduce the best solution possible.”
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid’s Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid’s iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.
DoubleVerify is the proven market innovator with the technology and insights that assure brand performance and effectiveness for the world’s largest advertisers online. DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.