The ABCs of CTV

Marketing January 21, 2020

With consumer adoption on the rise, Connected TV (CTV) is becoming a critical channel for advertisers. Growing advertiser interest in CTV is driving increased ad spend, and heightening the need for objective, third-party verification. DV’s comprehensive guide to CTV covers:

 - The difference between CTV and OTT

 - How quality is measured on CTV

 - How to ensure quality and maximize the effectiveness of your CTV/OTT investment

 - Questions advertisers should be asking to ensure they are covered

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